Ambiente seeks to promote young companies

Ambiente has launched ‘Next’ for 2017: its promotional programme that invites young companies from all over the world to showcase their products at the annual German trade show.

Companies can apply to be part of Next, with a complete exhibition package. The deadline for applications is October 28 and the application form is available for download on the Ambiente website:

Next was established by Ambiente organiser Messe Frankfurt in 2008 and has been known ever since as a forum for young design and discerning niche products. It is aimed at companies who have already gained their first experiences and want to establish themselves in the consumer goods sector.

Four specially designed Next exhibition spaces will be staged at Ambiente 2017, which takes place from February 10 to 14 at Frankfurt, in the following product groups: Loft/Interior Design (Hall 11.0), Young & Trendy – trendy gift articles (Hall 11.1), Jewellery (Hall 9.2) and Accessories (Hall 9.2). The fair’s app, website and brochures draw visitors’ attention to this selection of companies.

Ambiente vice president Nicolette Naumann said: “Next is about helping young companies who have taken their first steps to move on to the next level of the consumer goods business. Trade fairs are mediators and matchmakers. So what could be more helpful than an international platform that’s a date not to be missed for all key players?”

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