Doors opened to German trade show Ambiente at the Frankfurt Fair and Exhibition Centre at 10am today (Friday, February 12).
Representatives from the world of politics attended the opening ceremony including Peter Feldmann, Mayor of the City of Frankfurt am Main, and Michael Roth, Minister of State for Europe in the German Ministry of Foreign Affairs. Mario Giro, Deputy Minister for Foreign Affairs and International Cooperation, spoke on behalf of this year’s Partner Country, Italy.
Billed by organiser Messe Frankfurt as the world’s biggest consumer-goods fair, Ambiente 2016 is set to be the most international ever. With 79% of exhibitors hailing from outside Germany – from a total of 96 nations – Ambiente is expected to attract trade visitors from over 150 countries over five days.
“As the world’s leading trade fair, Ambiente is the heart of the global consumer goods market,” said Detlef Braun, member of the board of management of Messe Frankfurt. “The economic signs are set to go, globally and here in Germany. In other words: good prerequisites for five successful order days here in Frankfurt.”
Due to construction work for the new Hall 12, this year’s fair brings together 4,387 exhibitors spread over 308,000sq m of exhibition space (gross) compared with 328,400sq m (gross) in 2015.
To pay homage to partner country Italy, Monday (February 15) will be ‘Italy Day’ at the show with the spotlight on Italian cuisine and product design. The significance of Italy for the consumer goods sector will be underscored by a special exhibition by star designer Paola Navone in the foyer of Hall 4.1. There, visitors can see products that have made Italy renowned as an export nation, including cookware and tabletop, displayed in the colours of the national flag: green, white and red.