For five days last February, more than 4,700 exhibitors from around 90 countries occupied the whole of Frankfurt Fair and Exhibition Centre, showing their new products to 144,000 trade visitors from over 160 countries at Ambiente.
The consumer goods exhibition also offered a wide variety of events and promotional programmes for young people, plus trend presentations and awards ceremonies. With its three sections – Dining, Giving and Living – Ambiente covers consumer goods for the table, kitchen, housewares, wining & dining, giving, living and furnishing.
According to organiser Messe Frankfurt, ‘in line with the growing lifestyle orientation in the kitchen, there has also been a rise in the level of interest shown in high-grade products and innovations from the small electrical appliances segment, which are to be seen alongside international market leaders from the kitchen and household fields in Frankfurt. At Ambiente, exhibitors can be sure of reaching attractive buyer target groups from all over the world who, for example, order small electrical appliances as supplementary product lines for the glass, porcelain and ceramic business.”
Messe Frankfurt noted that at Ambiente 2014, exhibitors of small electrical appliances said they were extremely pleased with the course of business at the show and praised the propensity to order, the quality of the discussions held and the outstanding internationality of the fair.’ The number of exhibitors from the small electrical appliances segment rose at the last two events, so Messe Frankfurt has decided to expand this area for 2015.
Ambiente director for the dining section Thomas Kastl said: “More and more companies from this segment want to make presentations in Frankfurt. Thus, small electrical appliances will be bigger than ever before at the coming Ambiente – in terms of both the exhibition space occupied and the number of exhibitors. He added: “Although we are doing everything possible to accommodate all applicants, this is unfortunately not always possible due to the low level of fluctuation in this segment.”