AmazonFresh expands service to 302 postcodes

Amazon.co.uk has announced that AmazonFresh is expanding to 42 postcodes in Hertfordshire and Bedfordshire.

The online grocery service, which made its UK debut a year ago, is now available in a total of 302 postcodes across London and the south-east.

This means Amazon Prime members in selected postcodes across London, Surrey, and Hampshire – and now Hertfordshire and Bedfordshire – can order their weekly grocery shop through AmazonFresh.

One hour delivery slots are available from 7am to 11pm, seven days a week. Customers in selected postcodes have three different options for same day delivery, including 10am for 2pm delivery, 12pm for 5pm delivery and 4pm for 8pm delivery.

Prime members in eligible postcodes can sign up for a 30-day free trial of AmazonFresh. AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40. AmazonFresh is available via the Amazon.co.uk website or mobile app.

The service has also expanded its selection to more than 180,000 items, adding more than 50,000 products over the last year.

In addition to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more, customers can choose from a range of home goods, electronics, pet supplies, toys, baby goods and health and beauty products.

Customers can also order breads, pastries and cookies from the in-house bakery and shop from a selection of ‘unique and exciting’ foods in the new Foodie Trends curated store.

AmazonFresh International vice president Ajay Kavan said: “We value the great feedback from our customers over the past year, and it’s helping us to continually improve AmazonFresh as we bring the service to more and more Prime members.

“We have built on our momentum in the UK with the launch of AmazonFresh in Germany and Japan over the past couple of months, and we will keep working to expand our selection, offer great value, and provide fast and convenient delivery options for all our customers.”