Amazon promises ‘epic day of deals’

Staff at Amazon’’s Rugeley Fulfilment Centre preparing for Prime Day (July 11)
PHOTO: David Parry

Amazon is kicking off its third annual Prime Day tomorrow (Tuesday July 11) six hours early – giving Prime members 30 hours to shop from 6pm tonight (Monday July 10).

The online giant, promises that tomorrow will be an ‘epic day of deals’ ‘for Prime members around the world, with new bargains as often as every five minutes.

Anyone can shop and save on Prime Day by joining Prime at

In addition to tens of thousands of ‘Lightning Deals’ throughout the 30-hour shopping period – with new deals starting as often as every five minutes – Prime members will find curated ‘Spotlight Deals’.

A collection of ‘Spotlight Deals’ will run from 6pm to midnight today, with others running from midnight tonight to midnight tomorrow, so shoppers will find new deals on both days.

Further deals will be released at midnight tonight, including up to 50% off products from Kenwood, Breville and Tefal, including a Breville Personal Blender for £17.99.

Prime Day 2016 was a record-breaking success for small businesses and entrepreneurs worldwide participating in the event, who saw orders nearly triple year-over-year.

For 2017, there will be thousands of small businesses and entrepreneurs taking part, accounting for nearly 40% of all ‘Lightning Deals’.

Top deals from small businesses include 30% off Andrew James kitchen appliances and 30% off the Instant Pot Duo 8L pressure cooker.

Greg Greeley, vice president of Amazon Prime, said: “This Prime Day, our Prime members will find hundreds of thousands of deals on everything they’re into – from beauty fans to bookworms and gamers to gardeners.”

“Our teams have been working for months to source exciting and interesting deals. Our fulfilment centres are loaded with products, our operations associates are ready, and our transportation partners around the world are waiting for the first Prime Day order.”

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