The online giant describes Dash Button as a Wi-Fi-connected device that enables customers to reorder their favourite products with the simple press of a button, making it easier for them to restock at the exact moment they realise more is needed.
The expanded selection allows customers to order more products from more retail categories. New brands include housewares names Joseph Joseph and Tassimo plus Duracell, Glade, Heineken, IAMS, Kiwi, L’Or, Mentos, Mr. Muscle, Perfect Fit, Regina, Scott, Wellman, Wellwoman and more.
The additions bring the number of Dash Button brands to more than 65.The established line-up includes housewares brands Brabantia, NESCAFÉ Dolce Gusto and simplehuman
Amazon vice president devices Jorrit Van der Meulen said: “Customers love the convenience of Dash Buttons. Feedback has been hugely positive, and we also heard loud and clear that customers wanted more brands and more products across more retail categories.”
Dash Buttons launched in the UK last year, and since then London, Manchester and Edinburgh have led the way for Dash Button orders. The top 10 most popular Dash Button brands are: NESCAFÉ Dolce Gusto, Andrex, Finish, Ariel, Gillette, Listerine, Fairy, Dettol, Whiskas and Lenor.
The new Dash Buttons are available from today for £4.99, and are essentially free after the first press—with a £4.99 discount on the first order placed through a button. Customers enjoy the same low prices available on Amazon.co.uk, with one-day delivery for Amazon Prime members.