Amazon.co.uk expects its biggest surge in last minute Christmas shopping ever, with sales between December 20 and December 24 having increased by more than 300% over the last five years.
In response to customer demand, Amazon.co.uk is today extending its Christmas delivery deadlines, enabling customers to order presents by 23:59 on Saturday December 20 for Free Super Saver Delivery.
Prime members within the M25 can order as late as 23:59 on Tuesday December 23 at no extra cost for delivery on Christmas Eve. For last minute orders, customers can order as late as 9am on Christmas Eve and have items delivered that evening.
Amazon.co.uk now has more Christmas delivery options than ever before, including the option for customers to collect their parcels at 10,500 Post Offices across the UK. As part of Amazon Pickup, shoppers can also collect parcels from Pass My Parcel stores, Collect+ stores and Amazon Lockers.
Xavier Garambois, vice president of EU retail at Amazon said: “At Amazon, we’re committed to making shopping as easy and convenient as possible for our customers, particularly during the busy festive period. With extensions to our last order deadlines and Christmas Eve Same-Day Delivery available in selected areas, customers still have time to order any outstanding gifts as well as festive essentials from Christmas crackers to bottles of Buck’s Fizz.”
Last minute orders orders placed between December 20 and December 24 in 2013 included fragrance and make-up, champagne, board games, Kindle e-readers and Fire tablets, autobiographies and Christmas films and music.