Amazon.co.uk launches Christmas Gift Finder service

According to a new poll commissioned by online retailer Amazon, 53% of Brits believe they always buy the perfect Christmas gift – but more than two in five admit to re-gifting unwanted presents.

Almost a quarter (24%) of the survey’s 2,000 participants claimed their other half was the toughest person to buy Christmas presents for, followed closely by Dad at 15%. A total of 83% said they will spend more on Mum than Dad, perhaps connected to the fact that more respondents said Mum was easier to shop for. However, when asked who they’ll spend the most money on at Christmas, almost half (46%) said they planned to splash out most on their spouses.

This year, each person will buy 17 Christmas gifts on average and 20% claim to have started their Christmas shopping last month. A very organised 6% admitted to making use of the January sales to buy presents, almost a year in advance. In contrast, one in 10 will wait until mid-December to make a start on their shopping.

To help make ‘finding that perfect gift easier’ this festive season, Amazon.co.uk has launched the Gift Finder so customers have a helping hand when it comes to picking presents.

As part of Amazon’s new dedicated Christmas Store, the Gift Finder uses a search tool to generate curated gift suggestions based on the interests of the gift-receiver as well as the budget of the gift-giver.

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