announces biggest ever Black Friday Sale is set to launch its biggest ever Black Friday Sale from 00:01 on November 22 until 23:59 on Black Friday (November 29).

The online giant said it first introduced Black Friday to the UK in 2010, with the aim of ‘giving customers great savings on the products they want at a time of year they need it most.

‘Since the deals event landed in the UK nine years ago, Amazon customers have saved millions of pounds each year ahead of the festive period and Amazon’s tenth Black Friday sale is set to be the biggest yet’.

Amazon promises tens of thousands of deals, ‘Deals of the Day’ every day, and ‘Lightning Deals’ -products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

Doug Gurr, VP, UK Country Manager of said: “We know how important it is to help our customers save money where they can at this time of year, so we’re excited to be launching our tenth Black Friday Sale to UK customers in the lead-up to the festive season. With new deals announced every day across eight days, savvy shoppers will be able to discover great deals on a huge range of products and stock up on everything they need to make the most of their celebrations.”

In 2018, customers purchased over 2 million items on site, saving nearly £40 million on ‘Deals on the Day’ alone. Some of the most popular sale items included Echo Dot (3rd Gen), Instant Pot Pressure Cooker, LEGO Marvel Avengers and Waterpik Professional Water Flosser.

Amazon’s Home of Black Friday ‘pop-up customer experience’ will also be returning to London for the third time, at 7 Addington Street, SE1 7RY, from Thursday November 28 to Sunday December 1. Entry is free of charge, with activities open to everyone for free on a first come first served basis.

As well as checking out the range of deals on offer throughout Black Friday and Cyber Monday, visitors will have the chance to try out products and preview the latest screenings from Prime Video. Complimentary workshops and experiences will range from cocktail masterclasses at the Amazon Bar, beauty makeovers from L’Oréal Paris and Christmas workshops with Amazon Handmade Artisans.

Some of the brands showcasing deals or experiences or offering prize giveaways include L’Oréal Paris, Maybelline, Hewlett Packard, Microsoft Surface, Shark Ninja, Lavazza, Microsoft Xbox, SA Designer Parfums, Bissell, Yankee Candle, Logitech, Proctor & Gamble, Philips CE and Philips Hue, Botanical Origin, Signify, Jabra, Mattel, Bacardi Brown Foreman, Edrington Beam Suntory, Pernod Ricard, Halewood and Remy Cointreau.

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