Amazon brings Clicks and Mortar programme to Cardiff

Clicks and Mortar – the Amazon and Enterprise Nation pop-up scheme – is coming to St David’s shopping centre in Cardiff on July 22.

Open for six weeks, the pop-up shop (located adjacent to Lovisa and opposite MG Cars) will offer more than 30 local and national ecommerce businesses the chance to ‘explore customer-facing trade for the first time’.

The Click and Mortar programme provides online businesses with a ‘tangible platform to trade in a high impact retail area’. Sellers are provided with a shop, payment solution, furnishings and advice on topics from visual merchandising to social media.

The move follows the successful launch of the inaugural Clicks and Mortar store on St Mary’s Gate in central Manchester in June.

Emma Jones, founder of Enterprise Nation, said: “The launch of our first store in Manchester demonstrated that there is an appetite amongst online-only brands to test out physical retail, and that shoppers like to buy from small firms and meet them face-to-face. We’ve already got a number of online retailers interested in trading during our six weeks in Cardiff, and we expect to hear from many more.”

Doug Gurr, UK country manager of Amazon, added: “Small businesses are one of our most important customer groups, and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online.”

Speaking on behalf of The St David’s Partnership (a joint venture between Landsec and intu, which owns St David’s shopping centre) Landsec senior portfolio director Russell Loveland commented: “This exciting project is a fantastic example of how online retailers and brands are able to unlock new value through the use of physical retail.”

With over 1.4 million sq ft of retail and leisure, St David’s shopping centre in Cardiff is anchored by the largest John Lewis outside London, as well as Debenhams, Primark and Marks & Spencer.


St David’s shopping centre in Cardiff


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