The online giant promises ‘hundreds of thousands’ of deals exclusively for Prime members around the world on this date.
Members can enjoy 30 hours of deal shopping starting at 6pm on Monday, July 10, with new deals as often as every five minutes.
Prime Day has expanded to 13 countries this year, with China, India and Mexico joining the celebration, making Prime Day a massive global deals event in 13 countries.
Greg Greeley, vice president of Amazon Prime, said: “Our members love Prime Day. We were thrilled by the response over the past two years and it has inspired us to make it even better this year.
“Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours just isn’t enough time to shop all of the great deals – so we’re giving Prime members 30 hours to shop on Prime Day!”
Prime Day 2016 was a record-breaking success for small businesses and entrepreneurs worldwide participating in the event, who saw orders nearly triple year-over-year. For 2017, there will be thousands of small businesses and entrepreneurs taking part, accounting for nearly 40% of all Lightning Deals.
To participate in Prime Day, UK customers that are new to Prime can sign up to an annual membership for £59 from now to July 3, representing a £20 saving.