Alworths, the fledgling value chain that emerged after the collapse of Woolworths, opened its sixth store on Friday.
The latest branch, in the high street of Cosham, Hampshire, joins existing outlets in Didcot, Amersham, Evesham, Warminster and Wokingham, all of which have opened in the last three months.
The chain is run by former Woolworths executive Andy Latham with the aim of partially filling the gap left by the demise of the variety retailer. Alworths has said it hopes to grow the chain to 50 outlets.
The stores sell a mix of kitchenware and homewares, confectionery, stationery, clothing, toys and household essentials, and recently introduced a “pound zone”.
Meanwhile, Shop Direct, which owns the Woolworths brand and runs it as an online retailer, says it is also looking to revive the high street stores.