The UK’s appetite for home baking shows no signs of abating, according to the latest data from GfK.
The market research company says series 3’s finale of ‘The Great British Bake Off’ in October attracted a record 7.2m viewers, and its popularity has translated into an all-time high for bakeware sales.
Pots and pans are benefiting too. Although total sales declined slightly last year after a record high in 2011, the high-end sector (over £40) tracked by GfK increased by 2.8%, as consumers invested in high quality cookware. Pressure cookers, whilst a small sector, are also seeing a revival, with value sales up 7%.
And there are positive signs that the growth will continue, with value growth of 17.6% for pots and pans and 6.8% for bakeware in the period to February 2013.