Housewares Business-to-business magazine for housewares retailers and their suppliers
For the past seven days, Brits have been encouraged to ‘rise up and join the British Baking Revolution’, with some of the biggest names in baking backing National Baking Week, from October 14 to October 20.
The ‘revolutionaries’ were Pyrex, Jus-Rol, Stork, Kenwood, Billingtons, Nielsen-Massey and Just Milk. Pyrex actually founded National Baking Week back in 2007 with like-minded baking brands. The aim of the campaign is to encourage people to bake at home – whether a beginner or an expert.
Throughout National Baking Week, people up and down the country have been holding ‘Bake it Better’ bake sales in support of Great Ormond Street Hospital children’s charity. The money raised will fund a ward kitchen for the hospital’s new respiratory unit, which will hold one of the UK’s largest paediatric respiratory care programmes. The top 5 counties in terms of the most Bake Sale Packs downloaded to date are Hertfordshire, London, Northamptonshire, Lancashire and Avon.
In addition, each day during National Baking Week, prizes have been given away in a draw. Today, for example, home bakers are being given the chance to win a hamper worth £50, courtesy of Stork.
A host of celebrity chefs have given their support to Great Ormond Street Hospital Children’s Charity and their partnership with National Baking Week, by providing baking recipes, available online at www.nationalbakingweek.co.uk, including Fay Ripley, Lisa Faulkner, Simon Rimmer, Lorraine Pascale and John Whaite.
