All-Clad sponsors culinary contest

Cookware brand All-Clad is once again one of the main sponsors of the world’s most prestigious culinary competitions: The Bocuse d’Or.

Recognised as the Oscars of the culinary world, The Bocuse d’Or is a biennial culinary contest established in 1987 by one of the world’s greatest chefs, Paul Bocuse.

For the 2012 competition, All-Clad and The Bocuse d’Or have launched a web initiative called ‘Bocuse d’Or All-Clad Weekly News’ which shows the culinary contest from behind the scenes.

Some 45 segments will animate this initiative (at www.all-clad.co.uk) from now until the finale in Lyon in January 2013.