Alfresco dining on the menu for Waitrose shoppers

Total sales excluding fuel for Waitrose were up 5.9% last week (to Saturday May 5) year-on-year, driven by the sunshine and warmer temperatures enjoyed by much of the UK towards the end of the seven-day period.

Barbecue meat sales were up by 40%, with meat counter sales seeing a 14% uplift. Sausage sales grew by 26% and venison sales rose 182%, supported by promotional activity. Seafood sales were also up by more than 9%.

The supermarket chain’s commercial director Rupert Thomas noted: “Alfresco dining was clearly on the menu as prepared salad sales leapt by 20%, deli sales were up 11% and quiche sales were up by 50%, while ice cream sales climbed by 32% and ice cube sales jumped by 67%.”

He added that wine, beers and spirits sales performed well too. Rosé and Pimms soared 84%, beers were up 24% and spirits increased by 17%. Popular choices were gin and tequila, which posted sales uplifts of 24% and 49% respectively. Mixers were also up by 40%.


Rosé sales soared 84% at Waitrose last week

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