The supermarket chain’s IT director Mike Sackman said barbecue meat sales were up by 40%, with speciality poultry sales seeing a 20% uplift. Alfresco dining was also on the menu, as prepared salad sales leapt by 13%, salad dressings and dips climbed 20%, olive sales increased 14% and quiche sales were up by 11%. Ice cream sales soared 37% and ice cube sales jumped by 130%. The retailer’s vegetarian and vegan ranges performed strongly as well, with sales up 73%.
Wine, beers and spirits sales had “another good week”. Rosé sales (supported by strong promotional activity) had a record week, up 58%. Beer sales were up 18%, cider sales were up by 22% and spirit sales increased by 13%. Mixers were also up by 44%.