Alfresco dining boosts Waitrose sales

Total sales excluding fuel for Waitrose last week (to Saturday July 1) were 0.5% higher compared with the year-ago period.

The supermarket chain’s property director Nigel Keen said mixed weather conditions didn’t seem to deter customers from buying foods more traditionally associated with al fresco dining.

Quiche sales were up 25%, fresh dips were up by 10%, prepared fruits were up by 9% and dressed salads were up by more than 11%.

He added that Waitrose’s food to go range had a strong week as snacking fruit sales grew by almost 25%, while sandwiches and ready-to-eat salads were both up by more than 6%.

Beers, wines and spirits sales had “another excellent week” with overall sales up by almost 10%. Gin’s increasing popularity was again reflected in sales, which were up by 42%. Pimm’s sales were up by 70% and rosé sales were up by 44%.

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