This holiday was ‘the best-ever season’ for Amazon, with Alexa devices topping its best sellers list.
The online giant’s customers purchased and gifted a record-setting number of devices from the Amazon Echo family, with sales up over nine times compared with last year’s holiday season, and millions of Alexa devices sold worldwide.
Amazon’s Alexa-controlled Echo is a hands-free wireless speaker which you can control by the sound of your voice. You can ask Alexa to switch on a lamp, turn on the fan, dim the lights, or increase the temperature. You can also search the web, create to-do and shopping lists, shop online and get instant weather reports, without using a smartphone. Some products work directly with Alexa while other smart home products require a compatible hub
Jeff Wilke, chief executive officer worldwide consumer of Amazon said: “Echo and Echo Dot [which can be connected to speakers or headphones through Bluetooth or 3.5 mm stereo cable] were the best-selling products across Amazon this year, and we’re thrilled that millions of new customers will be introduced to Alexa as a result. From turning on Christmas lights and playing holiday music, to shopping for gifts and asking for help with cookie recipes, Alexa continues to get smarter every day.”
Alexa helped mix hundreds of thousands of cocktails this holiday season, with Tom Collins and Manhattans being the most requested drinks. Chocolate chip and sugar cookies were the favourite recipes, while the most popular cooking tips requested on Christmas Eve and Christmas Day were turkey and prime rib.
‘Home Alone’ and ‘Elf’ were the most requested holiday movies. The top holiday songs played were ‘Jingle Bells’ by Frank Sinatra, ‘All I Want for Christmas Is You’ by Mariah Carey and ‘Feliz Navidad’ by José Feliciano.
Who played the most holiday music with Alexa? Customers in Seattle, New York and Chicago asked “Alexa, play holiday music” more than any other city in the US.
Who turned on Christmas lights the most with Alexa? Customers in Seattle, San Diego and New York asked, “Alexa, turn on Christmas lights” more than any other city in the US.
More than 72% of Amazon customers worldwide shopped using a mobile device this holiday.
On Cyber Monday, Amazon customers worldwide purchased about 46 electronics per second and about 36 toys per second on a mobile device.
December 19 was the peak worldwide shipping day this holiday season. Top sellers for the kitchen included the RTIC 30 oz tumbler, Instant Pot 7-in-1 Multi-Functional Pressure Cooker (six- quart) and Keurig K55 Single Serve Coffer Maker.