Alan Silverwood md steps down and appoints successor

Simon Silverwood has stepped down from his role as managing director of Alan Silverwood following an extended period of ill health, with immediate effect. He is succeeded by David Jack, who is now the owner and managing director of the award-winning bakeware manufacturer.

David has been an Alan Silverwood customer for many years, previously owning Hubbledays Cookshop of Henley-on-Thames in Oxfordshire.

Simon told  that he contacted David last April “because I was looking for someone with ideas and energy – and he has been brilliant. David’s priority will be to drive sales and develop new products in this challenging trading period”.

Simon stressed that for stockists, it’s “business as usual”. He said: “There will be a continuity of business and David is hoping to bring in new initiatives that will revitalise the brand and the range. He is visionary and imaginative – and the only man I could think of to ask ‘how would you like to run a manufacturing company?’”

David said he fully intends to “retain the Alan Silverwood name and build on an established British brand”.

Alan Silverwood is a family business based in Birmingham that celebrated its 50th anniversary in 2016. Founded by Simon’s father Alan Silverwood, Simon has held the role of managing director for over 30 years.

The company specialises in supplying award-winning bakeware, designed in the UK and made at its Birmingham factory, to the domestic and commercial markets.

ln 2015, the Alan Silverwood Simple Simon individual game pie mould won the bakeware category of The Housewares Innovation Awards.


Alan Silverwood headquarters and manufacturing works in Birmingham

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