Aladdin has a cool take on eco-friendliness

PMI’s Aladdin brand is targeting the eco-conscious consumer with its new Lotus cool bag collection.

Aladdin has a cool take on eco-friendliness

All four models feature insulated, zippered compartments to keep drinks and/or food cool, and are combined with non-insulated pockets.

They come in black/grey and green/blue colour combinations, and are designed to fit with the reusable Aladdin Aveo water bottles, as well as other Aladdin drinkware.

In addition, the bags’ external fabric is made from 100% recycled PET, the plastic commonly used for disposable drink bottles.

The collection comprises a tote bag that can be used in three ways – as a shopping tote, cool bag or tote bag for everyday use; a shoulder bag; a handbag; and a sling bag.

The Aladdin brand won Gold in this year’s Industry Awards for its Aveo recycled tumbler. Read more at http://www.diyweek.net/industryawards/winners09.asp

Retail price £12.99 to £25.99

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