Addis says #LoveYourLaundry

Addis has launched a series of communications to help customers make the most of their possessions and make them last longer.

#LoveYourLaundry aims to encourage customers to take care of their clothing by drying them naturally and ironing them to achieve that newly worn experience each time they wear a garment.

Addis says that its latest new products are designed to ‘bring a little calm and tranquillity to a job some love, but some also hate’.

Its rattan effect hamper and hipster basket (suitable for transporting washing to and from the washing machine) are now available in a soft grey, while the Hummingbird ironing board cover (pictured) aims to ‘spark a little joy, thanks to its peaceful contemporary design’.

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