Will Jones, previously sales director at Addis, has been appointed housewares sector director for the British Home Enhancement Trade Association.
Jones will take up his new role at the beginning of September.
BHETA board member and housewares sector chairman John Newcomb welcomed Jones to the association, saying: “Will has a tremendous amount of housewares industry experience under his belt from his time at Addis, which will be invaluable for members to call upon.
“He is a well-known and well-respected figure in the industry and we’re delighted he’s going to be part of the BHETA team.”
Jones was with Addis for 14 years, starting as a national account manager and working his way up through various sales, marketing and new business development roles to become sales director in 2006.
Prior to that he worked in sales roles for Coleman UK – the US manufacturer of leisure and camping products such as Camping Gaz, diaries and stationery manufacturer Charles Letts and Co and adhesive company Loctite UK.
Commenting on his new role, Jones said: “I’m delighted to be given the opportunity to work with BHETA as the association moves forward in these challenging and exciting times.
“It’s a great opportunity for me to share my commercial experience and knowledge of the marketplace with members and help them achieve their key business objectives.”
Helen Hibbert, who is currently acting as interim housewares sector director for the association, will be retained until the end of September. The role of housewares director was formerly held by Pam Plant.