Flash sale website ACHICA will launch ‘Premier Basics’ – its own capsule collection of 350 products for the home – in September.
Designed exclusively for ACHICA, the collection will include ‘all the key pieces you need to furnish your home well’ such as button back sofas, armchairs, mattresses, bed linen, rugs, mirrors, oak tables, shelving units and chairs.
ACHICA brand director Liam Butler said: “The idea with the capsule collection is to permanently offer our loyal and discerning customer base the very best of the basics every home needs. Once the basics are right, it’s the finishing touches that really make your home your own. ACHICA is a one stop shop offering an edit of the finest vintage, art and design pieces – whether it’s a piece of art discovered at a local gallery, a vintage French coffee table or a statement light spotted in a magazine.
“Our core business will remain must-see flash sales that customers can dip in and out of at any time. But we will also look to increasingly weave in our edit of useful everyday products that can always be found.”
Later this month, ACHICA will also launch a new look for its website. The fresh design is based on research into customer buying patterns across the UK which showed that most people prefer to shop by style rather than product. There will be 14 different styles to choose from including classic elegance, eclectic and country chic. Each look can be filtered by price, colour and brand and is accessible via pc, laptop, tablet or smartphone. ACHICA will also be expanding the content available to members on its ACHICA Living site, providing ‘how to’ guides, house tours and reviews.
ACHICA is an online members-only luxury lifestyle store that specialises in exclusive sales lasting up to 72 hours with prices up to 70% off the high street. New sales start each day offering more than 2,000 products across kitchen and dining, bed and bath, home furnishings, furniture and lighting, vintage and antiques, art, garden and pets, baby and children’s wear, fashion accessories and food and drink. Since its launch in 2010, membership has grown to more than 4 million from across the UK.