Morphy Richards says that its new Advanced Finish range harnesses the power of a steam generator and puts it in the body of an iron.
The products feature an intelligent triple-action soleplate which is divided into three different areas with different functions. In the turbo-boost tip a separate steam chamber produces high-velocity steam that penetrates deep into the fabric: the shot of steam is generated at the push of a button, and can be used when the iron is horizontal or vertical. The central chamber produces a constant steam flow at a controllable rate, while for a perfect finish the steam’s moisture can be removed, setting the fabric in a crease-free state.
Advanced Finish is available as two models: manual and one-touch electronic control.
The company has designed new point-of-sale material highlighting the triple-action soleplate, and the product benefits are explained to consumers on the new Morphy Richards website, morphyrichards.co.uk
Retail price Manual, £59.99; electronic control, £69.99