With four months to go before opening day, the 2014 International Home & Housewares Show is over 90% sold out.

2014 International Home & Housewares Show almost sold out

With four months to go before opening day, the 2014 International Home & Housewares Show is over 90% sold out.

The US event, owned and operated by the International Housewares Association (IHA), will be held in Chicago from Saturday, March 15 to Tuesday, March 18.

“We are very pleased with the response from exhibitors and expect to be completely sold out very soon,” said Phil Brandl, IHA president & ceo. “We are also encouraged by the return of several familiar companies who are exhibiting after a brief absence.”

The show will host more than 2,100 exhibitors from around the world, including 400 new companies exhibiting for the first time. The event is configured into four expos: Clean, Contain & Sustain; Wired & Well; Dine & Design; and Global Crossroads.

Show highlights include a seminar on colour and material trends for 2014-2015 from industry expert Leatrice (Lee) Eiseman, IHA’s colour expert and executive

director of Pantone Institute; and a seminar on consumer trends from Tom Mirabile, IHA’s trend forecaster and senior vice president, Global Trend & Design of Lifetime Brands.

There will also be an educational programme on the theme of ‘Creating the Store’s Brand Identity’. Martin M. Pegler, together with the other gia jurors, will

discuss branding and creating brand identity in retail spaces, including

examples from past and current gia (Global Innovation Award) winning stores.

The gia programme, which honours housewares retailers from over 20 countries from around the world, is sponsored and organised by the International Home & Housewares Show.

Housewares chain Lakeland has been announced as the winner of the 2013/2014 national gia award for the UK and will be honoured at a gia gala event, which will take place during the show.

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