John Lewis enjoyed strong trade across both shops and online last week (to April 9).
The department store group posted total sales of £79.2m for the period, up 15.1% on last year.
Retail sales director Barry Matheson said this result was flattered by an extra day’s trade, due to the non like-for-like timing of Easter Sunday.
He noted that Home had “a very positive week” with sales up 21.7% year on year, and the Textiles and Furniture categories proving particularly strong.
But EHT (Electricals & Home Technology) was “the stand-out success story” of the week thanks in part to the launch on April 7 of the chain’s new smart home concept.
This is a 1,000sq ft space at John Lewis’ Oxford Street branch, which boasts futuristic gadgets for every part of the home showcased in a real-life setting.
Products featured in the smart home experience include Philips Hue lighting; Sonos PLAY:5 Wireless Music System; Nest Protect 2nd Generation Smoke + Carbon Monoxide Alarm; AEG BS8836880B ProCombi Plus Smart Oven and the Netatmo Welcome Home Camera with Face Recognition.
Barry commented that the unveiling of this retail space, combined with a homepage takeover on johnlewis.com, caused a 19% uplift in sales of Smart Home products at the London store compared with the previous week.
EHT finished 12.7% up for the week, with large electricals bolstering overall figures for the category.