The Lancashire-based housewares supplier said the visits are part of an ongoing commitment to confirm that is ‘aligned to offer customers the best options available’ when it comes to pre-coated non-stick bakeware.
What More UK noted: ‘In a very competitive marketplace, we are always looking at all the available coatings and options available. We are constantly striving to ensure that our core ranges and wider offer appeal, not only to the UK market but to the bakeware sector around the globe.’
What More UK would like to encourage retailers to its manufacturing site and showrooms ‘to see first-hand the constant development and investment happening there’.
To find out more about What More UK’s range of bakeware, visit www.whatmoreuk.com or call 01282 687030.