What More UK’s sales team returned to its Lancashire head office with a full order book following the Spring Fair, which ended yesterday (Thursday February 9).
The housewares supplier showcased hundreds of products across a 255sq m area at the trade show, which took place at the NEC in Birmingham from Sunday (February 5).
A key stand highlight was the new brand Baker & Salt: a range of baking dishes. Made from vitreous enamel and with a hand-sprayed finish, What More UK said these items can be used in the oven, as well as on the hob, barbecue and outdoor fire without buckling.
The company added that buyers expressed lots of interest in the products, which will be available to order from April.
The area also included cookery demonstrations of the PushPan and Wham Cook ranges.
What More UK director Tony Grimshaw OBE said: "Our huge stands offered just a taster of the 850 or so products we produce. As always, Spring Fair was a great show for us, giving us the opportunity to meet UK-wide buyers from large multiples to independents.
"Our UK sales team worked their socks off and made Spring Fair very worthwhile for us. They set the bar high at the NEC this week, and they’ve now passed the baton to our international sales team who have jetted off to Frankfurt for the Ambiente trade show."
This German exhibition attracts more than 134,000 buyers from over 150 countries. What More UK has increased the size of its Ambiente exhibition stand by 15% to accommodate its growing product ranges. The event runs in Frankfurt's Messe from today (Friday February 10) to Tuesday (February 14).
The business already exports products to 71 countries worldwide and hopes to use Ambiente to reach out to new international markets.
The UK is the ‘Partner Country’ of Ambiente 2017 and What More UK, which holds the Queen's Award for Enterprise in recognition of outstanding achievements in international trade, is looking forward to the extra opportunities that its British-made credentials will bring to the show.
What More UK is a leading manufacturer of plastic housewares under the Wham brand. The business has a portfolio of more than 850 plastic housewares, gardening and DIY products, which are manufactured at its 500,000sq ft purpose-built facility in Altham, close to Burnley.
In 2014 the business diversified into bakeware and today produces a range of Wham Cook non-stick and vitreous enamel bakeware at its purpose-built manufacturing facility. What More UK also owns the award-winning PushPan brand bakeware range.
Presenter and demonstrator Anita Finningham gave cookery demonstrations of the Baker & Salt, PushPan and Wham Cook ranges on the What More UK stand