The star of her eponymous weekday morning, lifestyle and entertainment show will star in a new TV campaign for the online brand which airs on UK screens in mid-September.
Wayfair Europe general manager Martin Reiter said: “We’re thrilled to join forces with Lorraine. Her down-to-earth signature style makes her a perfect fit for Wayfair.
“We’re excited to feature Lorraine in our new TV advertisement, which will highlight Wayfair’s broad range, from budget-friendly finds to high-end styles, and show just how easy it is to shop for every room in the home at Wayfair.co.uk.”
Lorraine will also collaborate with Wayfair on a festive dining room makeover project. Launching onsite on Wayfair.co.uk in November, Lorraine will show shoppers how to style their homes for the Christmas season and share her top gift picks.
“I’m delighted to be teaming up with Wayfair this year,” commented Lorraine Kelly. “It’s a fantastic one-stop-shop which makes it so easy for shoppers to find unique pieces for any room in their home. Whether you’re looking for budget-friendly basics for the bathroom or a striking statement piece for your living room, Wayfair’s got it covered.”