The supermarket chain’s IT director Mike Sackman noted that “root vegetables were in demand, for example, as parsnip sales increased by 39%. In a similar vein, ready meal sales rose by 12.5%, hot pies by 34% and hot beverages by 7.5%.”
He added that sweet treats were also high on people’s shopping lists last week, as sales of premium ice cream rose by 20% and pre-packed cakes increased by 9%. A promotion on Waitrose 1 exotic fruit was popular with customers too, generating a sales uplift of 15%.
Waitrose Classic Chicken & Mushroom Pie