Housewares Business-to-business magazine for housewares retailers and their suppliers
Waitrose is to sponsor food programmes on Channel 4 and UKTV’s Good Food and W channels.
According to the supermarket chain’s weekly customer newspaper ‘Waitrose Weekend’ of July 13, the agreement includes C4 shows such as ‘Jamie and Jimmy’s Friday Night Feast’, ‘Fearless Chefs’ and ‘My Kitchen Rules’.
