Housewares Business-to-business magazine for housewares retailers and their suppliers
From today (Monday January 8),Waitrose is trialling a personal nutritionist service in two stores, designed to provide customers with dietary advice tailored specifically to their individual needs.
Customers in the supermarket chain’s Canary Wharf and Kingston-Upon-Thames shops in London and Surrey can book a personal consultation with a qualified nutritionist. The appointments will run for an initial period from January 22 to February 17.
The £95 package includes a health questionnaire, a private consultation and a personalised diet and lifestyle plan, plus a starter pack of Waitrose food and recipes.
Each customer will be invited to walk around the shop with the nutritionist and receive one-to-one advice on healthy products which suit their personal dietary needs.
The package also includes a follow-up appointment with the nutritionist, giving the customer the opportunity to review their goals and seek further dietary advice if needed.
The launch of the trial comes after Waitrose unveiled its new Good Health label earlier this month, which features on hundreds of nutritious food and drink products to make it easier for customers to make healthier choices.
Waitrose nutrition manager Moira Howie said: “We know health is top of the agenda for many people as they embark on New Year resolutions, and that some shoppers find it difficult to know which foods are really good for them.
“We’re committed to helping customers make healthy choices that are personal to them and their lifestyles, and which help them to achieve their individual goals.”
The supermarket will review whether it rolls the service out to other branches once the initial trial has finished.
Consultation appointments can be booked by calling 01282 630076. Further information can be found at www.waitrose.com/livingwell.
