The boxes contain pre-portioned, bagged ingredients and recipe cards which are delivered direct to customers’ homes free of charge, in packaging designed to keep the contents chilled until 10pm on the day of delivery.
The service – created in conjunction with global technology consultancy ThoughtWorks – caters for one-off and weekly subscription customers. A new menu is offered each week with eight recipes to choose from.
The supermarket chain said its chefs and nutritionists have ‘worked together to develop easy to prepare meals that are nutritionally balanced, with no red traffic lights for saturated fat, sugar and salt – and all providing at least one of the recommended five portions of fruit and vegetables a day’.
John Lewis Partnership head of business development Archie Mason said: “Waitrose was the first supermarket to develop a recipe box scheme, which went live in March to selected customers.
“We have been greatly encouraged by the initial response. Customers are delighted by the quality and convenience we offer and the fact that recipes have been specifically tailored to be nutritionally balanced.
“We have taken their feedback on board, adding more healthy recipes this month along with an additional delivery day (Monday) and the option to order a box for a family of four. The scheme gives people another way to access and enjoy quality Waitrose food, delivered to their doorstep.”
Waitrose has 351 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations.