Valerie Graham to distribute SWIG drinkware

Valerie Graham has been appointed as the exclusive distributor for the UK and Ireland of the SWIG range of hydration products.

Available in six colours, the collection includes stemless wine/drinking cups, mugs, tumblers, bottles and kids’ bottles. There is also a range of lids, caps and accessories.

SWIG drinkware uses double-wall, vacuum-sealed insulated technology to keep drinks hot for up to nine hours or cold for up to 12 hours. The stainless steel inner surface is copper-plated, which provides an additional barrier against heat entering or exiting the vessel. All tumblers and mugs use Tritan lids that are BPA-free, leakproof and shatterproof. All products are also dishwasher-safe and feature a branded silicone non-slip base.

SWIG founder and ceo Tracee Mathes said: “I noticed there was no premium hydration company offering the variety of cup shapes women want, and certainly not in colours that appeal to a female demographic. I felt there was an unmet need in the marketplace to combine those elements into one brand.” Tracee set out to meet that need in 2017 when she launched SWIG, offering premium drinkware with women in mind.

Michael Stein, managing director of Valerie Graham, added: “While men enjoy SWIG’s products too, the line remains at its core a female-oriented brand. Tracee says she plans to continue building a brand focused on the average woman who wants stylish, well-made products for her on-the-go lifestyle.”

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