Housewares Business-to-business magazine for housewares retailers and their suppliers
Wild & Wolf has announced new licence partnerships with three well established brands.
Licence agreements have been signed with Stanley, famous for its Stanley tools, photographic brand Polaroid, and modern British jewellery brand Tatty Devine.
The collaborations have allowed the gifting and lifestyle products designer and manufacturer to work alongside the brands and develop new products.
For Polaroid there will be a contemporary range of wall and desk frames, with a further stationery launch in 2017.
With Stanley comes a heritage range of men’s lifestyle products, such as wash bags, leather wallets, accessories and stationery.
The Tatty Devine partnership will result in a range of fashionable bags and purses, as well as a range of string lights using their trademark acrylic design style.
Commercial director David Heffernan said: “We’re very proud to welcome such iconic brands to the Wild & Wolf family. From the globally well-known to the truly British, these new ranges will add to our exciting Autumn/Winter collection, and we are really looking forward to developing further ranges with our new partners.”
All three brands will be on display at the Autumn Fair, held from September 4-7 at the NEC in Birmingham.
