Spotted is a showcase of market ready, design-led brands new to the London trade exhibition. The companies were judged on their originality and innovation, commercial viability, clarity of brand and communication of message, and quality of design.
Show organiser Clarion Events said: ‘After much deliberation, the Spotted Award’s judging panel of seven industry professionals chose 10 designers who will go forward to the final judging.’
The judges were Charlie Gladstone of Pedlars, Hannah Thistlethwaite of Heal’s, Geraldine James of Harrods, Annabelle Dodds of V&A, designer Ella Doran, journalist Charlotte Abrahams and Alejandra Campos, event director of Top Drawer.
The winner and runners up will be announced on the opening morning of Top Drawer tomorrow (January 14).
The shortlist is:
Alexia Peck’s collection of six fragrances includes candles, room sprays and diffusers, designed in matching packaging to create a strong brand identity. The candle lids ‘live on’ after the candles have been used, in the form of paperweights.
Divine Savages is a design-led interiors brand, delivering a collection of glamorous home accessories, luxury wallpaper, fabrics and limited edition art prints ‘with a flourish of both the divine and the savage’.
Hello Grimes offers bright and bold illustrated prints, enamel pins, greetings cards and paper goods, inspired by nature and the British heathlands.
Mynn London is a lifestyle brand specialising in fun textiles inspired by ‘the dynamic of contemporary culture’. The product range covers napkins, placemats, tea towels, oven gloves and cushions across three collections, which are designed to be mixed and matched.
Rowenna Mason’s mill-woven cushions and throws feature modern designs ‘for a snug and stylish home’.
Keeler and Sidaway
Keeler and Sidaway makes art prints, notebooks, greetings cards and textile products, characterised by a bold and colourful graphic style.
Stay Sixty’s aim is to highlight the levels of plastic pollution in the UK by offering a modern alternative to single-use plastic bottles.
The Pattern Book
Nick Crowe and Neil Baber have created over 100 greeting cards exploring the history of ideas and design. Sourced and adapted from graphic works, technical drawings and scientific illustrations, the ranges explore the theory of colour, iconic 20th century product designs, studies in the techniques of dance and sport, and an array of vintage and historic graphic works.
This brand is all about ‘the love of live vinegar’. Consumers can make their own live vinegar in the Vinegar Vase – a contemporary take on the traditional vinegar fermentation crock, designed by ceramicist Billy Lloyd – or add live vinegars, made from premium wines, sakes, ports and ciders, to what they eat and drink, for a probiotic twist.
J Dryer is a compact wall-mounted drying rack for indoor and outdoor use. Originally created in the 1950s, it has been re-designed by Juliet Howard.
Buyers can register to attend Top Drawer, which runs from January 14 to January 16 at Olympia London in Kensington, at www.topdrawer.co.uk