Housewares Business-to-business magazine for housewares retailers and their suppliers
TK Maxx is set to invest in a heavyweight television campaign this Christmas in an effort to boost its flagging performance.
Profits at the retailer’s European parent, TJX Europe, dived by 76% in the first half of the year, with sales badly affected by foreign currency exchange rates.
Now, the UK’s TK Maxx is reported to be looking to spend some £3m on television and print advertising in the run-up to Christmas.
