Housewares Business-to-business magazine for housewares retailers and their suppliers
The White Company has arrived in the US, with the opening of a flagship store in New York.
Located at 155 Fifth Avenue in Manhattan, the 3,000sq ft outlet stocks a selection of the brand’s homeware, linen and women’s fashion, plus store exclusives especially for US customers. It follows the launch of The White Company’s US ecommerce site in 2014.
Founded by Chrissie Rucker MBE over 22 years ago, the retailer operates 58 stores across the UK.
Commenting on the opening, Chrissie said: “We’re thrilled to be bringing our collections to the US with our very own store in New York.
“I cannot emphasise enough how much love, care and attention goes into every item we make at The White Company, and I absolutely cannot wait to share this across the US, beginning our story in New York.”
The White Company founder Chrissie Rucker MBE
