Tesco customers are set to benefit from more Black Friday deals today (Friday November 25) with the retailer releasing another 300 promotions.
Over 700 participating Tesco stores opened their doors at 5am today
The supermarket chain said thousands of customers have already taken part in its biggest ever Black Friday event. So far this week, there have been over six million visits to the Tesco Direct website, up 40% compared to a typical week. The grocer has sold almost a hundred items per minute on Tesco Direct. Toys have been the most popular category with one sold every two seconds.
Matt Davies, UK&ROI chief executive of Tesco, said: “We’re doing all we can to take the hard work out of Christmas and help our customers get everything they need in one place.
“We're already offering customers market-leading prices on the most loved toys this Christmas, and now we’re launching even more Black Friday deals.”
He added: “Christmas is an extremely busy time for customers, but with more products now on sale for a longer period, we’re hoping to take the stress out of Christmas shopping for our customers.”
This year the retailer is offering 11 days of deals with up to 50% off products. The event is running on the Tesco Direct website until Thursday December 1 and in-store from today until Thursday December 1.