Tesco releases the second of five Christmas television adverts this weekend (November 18-19), highlighting how the supermarket chain and its customers give people in need ‘a little extra help’ during the festive season.
The advert shows a local charity bringing people together to celebrate Christmas and using food donations from a Tesco store to cook a traditional Christmas lunch.
Last year the retailer, together with its customers, provided more than 4 million meals to people in need over the festive period, through its annual Food Collection (for which customers can donate long-life food) and ongoing food surplus redistribution scheme (which Tesco stores with local charities to donate unsold food).
Tesco’s 2017 Food Collection will run from November 30 to December 2 in all stores. In addition, Tesco will donate £1 for every fresh turkey, bought in-store or online between 6 November 6 and December 25, to charities FareShare and The Trussell Trust in equal proportions.
FareShare provides food to more than 6,723 local charities and community organisations across the UK, while The Trussell Trust runs a network of over 420 foodbanks.
Tesco chief customer officer Alessandra Bellini said: “Our second television advert shines a light on the incredible generosity of our customers at Christmas time, and the little helps that Tesco can give people in need during the festive season.
“We’re delighted to hold our tenth Food Collection in partnership with FareShare and The Trussell Trust this year, and additionally donate £1 for every fresh turkey purchased at Tesco. We know our customers and colleagues really care about food poverty and we want to do our bit to help.
“This year, our Christmas campaign celebrates the many ways we come together at Christmas, and how food sits at the heart of it all. We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help – ‘Everyone’s Welcome at Tesco’.”