Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (November 6).
The supermarket chain said the ‘However you do Christmas, everyone’s welcome at Tesco’ campaign celebrates ‘the debates, rituals and routines that make Christmas what it is for people up and down the country’.
Building on last year’s festive adverts, the campaign shows families and friends uniting for seasonal get-togethers – and discussing traditional differences, with a focus on food and drink. Each point of view is delivered by a different person in a different household, making up one continuous debate.
The adverts showcase a selection of Tesco’s Christmas offering including Tesco Finest Free Range Turkey, Tesco Finest Belgian Chocolate & Caramel Trees and Tesco Finest Premier Cru Champagne.
The campaign, which uses a composed version of Fleetwood Mac hit ‘Go Your Own Way’, runs throughout November and December.
Tesco chief customer officer Alessandra Bellini said: “We know our customers each have their own Christmas traditions to help them celebrate. Whether it’s choosing turkey or goose, a full vegetarian or vegan option, or having Yorkshire puddings with their Christmas dinner, our campaign celebrates the festive favourites and little quirks that make Christmas so special. We want our customers to know that however they do Christmas, and no matter what they need, Tesco can help.”
