Tag Archives: Asda

Asda launches frozen Pimm’s mix

Asda has launched a frozen version of the fruity cocktail Pimm’s. Frozen for Freshness Summer Cup Mix contains frozen cucumber, strawberries, spiced orange peel and mint, mixed with lemonade and a dash of Pimm’s. The supermarket chain said: ‘With the nation set for sun, this ready-made frozen kit ensures less …

Read More »

Asda launches Operation ‘It’s Coming Home’

Asda has launched Operation ‘It’s Coming Home’ from its Southgate store in London, in time for England’s quarter-final against Sweden tomorrow (Saturday July 7). Following England’s first ever World Cup penalty shootout win on Tuesday (July 3), Operation ‘It’s Coming Home’ means Asda staff at all stores who want time …

Read More »

Asda drops the price of Prosecco to ready the nation for the new royal

The countdown is on to the arrival of the nation’s newest royal, with April 23 tipped to be the day that the Duchess of Cambridge gives birth to her third child. To commemorate the occasion, Asda has cut the price of its Prosecco Vino Spumante Extra Dry to £5. The …

Read More »

Asda adds ‘grown-up’ homeware to its unicorn range

Asda has launched a new unicorn range under its George at Asda label, following a rise in demand from older audiences. The supermarket chain’s website saw 79,000 searches for ‘unicorn’ last December and a further 12,700 searches for the mythical creature in the first week of January. Asda said its …

Read More »

Llamas: the next big trend in homeware?

Llamas look like being the next big thing in homeware, according to Asda’s George Home designer Lucy Yates. Following on from the unicorn, flamingo and mermaid trends of last year, the supermarket chain has developed a range of llama-themed homeware, including mugs, bedding, pyjamas, throws, cushions, runners, strollers and bags. …

Read More »

Asda introduces the Cheester egg

Asda has hatched a plan to offer an Easter gift with a difference to cheese lovers. Available in selected branches nationwide from March 16, the Cheester Egg is the supermarket chain’s first Easter egg made of cheese. The 120g half dome of Blacksticks Blue comes in a box with a …

Read More »

Asda grows its vegan offering

Asda has announced the launch of a new vegan food-to-go range that is fully accredited by The Vegan Society. The supermarket chain said: ‘With three and a half times as many vegans now than a decade ago, our new vegan lunchtime products aim to fill a gap in the market …

Read More »

Asda welcome shoppers to the ‘Imaginarium’

Asda has unveiled its festive TV advert, which is on the theme of a journey into the world of Asda’s own Christmas workshop: the Imaginarium. According to the supermarket chain’s chief customer officer Andy Murray, the idea came from seeing the reaction of Asda customers when they took part in …

Read More »

UK consumers set to spend £481m on Halloween

Halloween sales are set to rise by 1.7% to £481 million this year. This represents slower growth than previous years, as consumers attempt to cut back on discretionary purchases, according to GlobalData. The Halloween clothing sector is expected to show the strongest year-on-year growth of 3.1%, as retailers adapt their …

Read More »

Asda names new president and ceo

Asda announced today (Monday, October 30) that Roger Burnley will take on the role of president and chief executive officer of the supermarket chain from January 1. Roger returned to Asda as chief operating officer and deputy chief executive officer in October 2016, joining the board following Sean Clarke’s appointment …

Read More »