Housewares Business-to-business magazine for housewares retailers and their suppliers
Steamer Trading Cookshop has launched an initiative in-store and on its website to make selecting housewares ‘that little bit easier’ for shoppers.
The specialist retailer has worked with the Divertimenti Cookery School, which is based in the Divertimenti cookshop in London, to give ‘the finest’ recommendations in equipment, cookware and electricals.
Steamer Trading Cookshop said every product in the range has been ‘thoroughly tried, rigorously tested and ultimately loved’. Each item is marked with the Divertimenti ‘Tried, Tested & Loved’ seal of approval logo. The range is here: https://www.steamer.co.uk/tried-tested-loved.html
All products have been selected to use in the School by class teachers including top chefs Tom Kerridge and Claude Bosi.
The School’s kitchen is designed to be versatile enough to ‘accommodate everything from group cookery classes to intimate chef’s tables’.
Miele has supplied all of the built-in appliances, including ovens, gas and induction hobs, dishwashers, fridges, freezers and warming drawers.
Divertimenti has also worked closely with Harvey Jones Kitchens to provide a kitchen environment ‘with the versatility to suit everyone from enthusiastic culinary students to professional chefs’. The kitchen is from the Harvey Jones Linear range.
Housewares partners involved in the project include Kenwood, Magimix, Vitamix, Bamix, Wusthof, Fissler, Staub, GreenPan, Emile Henry, Cole & Mason, Microplane, Salter, Fiskars, Rosle, Coravin, Lekue, Nordivc Ware UK and LSA International.
Divertimenti opened a second cookery school last summer at Truro in Cornwall. The venue is located upstairs in the Steamer Trading Cookshop branch on Pydar Street, which opened last July. Divertimenti hopes to be able to start running a programme of lessons at Truro from late spring,
Steamer Trading Cookshop acquired the Divertimenti name and website and took over the lease of the 3,700sq ft Divertimenti cookshop at 227-229 Brompton Road in south Knightsbridge last March.
And last May it acquired 100% of the shares of Kitchens (Catering Utensils) Ltd. Under the deal, Kitchens’ three award-winning stores in Bath, Bristol and Cardiff have become part of Steamer Trading. In addition, Kitchens’ website www.kitchenscookshop.co.uk was acquired.
Steamer Trading is a family-owned business founded in 1985 by David and Liz Phillips, respectively the former buying director of Habitat and home editor of ‘The Sunday Times’. Headquartered in the East Sussex town of Lewes, it operates 42 stores throughout the UK. The company also sells online at www.steamer.co.uk, www.divertimenti.co.uk and www.kitchenscookshop.co.uk.
