The retailer said it is the UK’s first supermarket to offer sub one-hour collection options.
The trial is taking place at Sainsbury’s Pimlico store in London and is limited to the Android version of the Chop Chop app.
Customers will be able to select and pay for up to 25 items for collection in 30 minutes, seven days a week, with no fee for the service. The orders will be packed and ready for the customer to retrieve by showing their order number at the store’s Chop Chop desk. This number will be available via the app or can be sent in an email.
Sainsbury’s director of online Clodagh Moriarty commented: “We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility.
“The way customers are shopping is changing as they look for faster and more convenient options, and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want.
“We were the first UK supermarket to introduce one-hour delivery last year and we’re now delighted to be the first to trial a 30 minute Click & Collect service. It’s an exciting time for the business and we hope to see a positive response from our shoppers.”