Housewares Business-to-business magazine for housewares retailers and their suppliers
New Daihatsu cars and a Mini are being offered by Pyrex in two in-store promotions for 2008.
Retailers participating in the Pyrex Centres programme, along with their customers, have the chance to win Daihatsu Sirions. Customers must spend £5 on one Pyrex product or more to enter the competition, and if the answer submitted with the till receipt is correct both customer and retailer win a car. Pyrex says there is no limit to the number of winners. The competition runs until April 28.
The Pyrex Centres programme is designed to offer practical added-value support for independents, helping to grow sales of the widest range of Pyrex cookware. On becoming a Pyrex Centre, retailers receive a membership pack which includes tailored point-of-sale material, product information, marketing templates and dedicated ordering systems, along with exclusive promotional opportunities.
Supporting the roll-out of Pyrex Elegance glass ovenware and non-stick bakeware, the second promotion offers customers the chance to win a black Mini. Customers have to submit their competition entries with proof of purchase to enter the draw. Leaflets are available through Pyrex Elegance stockists, and closing date is April 3.
