ProCook posts 20% rise in annual sales to over £25 million

Housewares chain ProCook has announced its financial year-end figures for 2017/2018.

Overall sales were up 20% including a 10% like-for-like increase, taking total revenue for the business to over £25 million.

ProCook attributes the result to a strong performance by its ecommerce channels, which grew by 43%. Building on its expansion into Germany, the brand entered the French market via Amazon.fr in April 2017, and began shipping to six further European countries towards the latter half of the year.

The company said it has ‘worked hard to address challenges being faced across the retail sector’, opening seven new stores during the period at Banbridge (Northern Ireland), Bordon, Brighton, Norwich, Nottingham, Evesham and Trentham, which contributed to an overall sales increase of 11%.

ProCook ceo Stephen Sanders commented: “This strong level of progress is particularly pleasing after a very tough first quarter which saw overall growth at only 5% and -3% like-for-like. It shows the ongoing strength of the brand and justifies the investment across the whole of the business.”

Founded over 20 years ago, ProCook designs and manufactures around 1,500 exclusive products that span the cookware, kitchen accessories and tableware product categories.

The specialist retailer, which is headquartered in Gloucestershire and operates 32 stores in the UK, says it supplies housewares ‘with savings of up for 50% compared with other leading brands, by producing and delivering products direct to the customer with no middleman’.

 

ProCook founder Daniel O’Neill

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