With Donald Trump’s rescheduled trip to the UK not happening any time soon, Poundland is calling on bargain hunters to help shift its new limited edition American range, which was purchased ahead of the US President’s proposed state visit.
Thousands of Donald Trump masks, American flags and a range of presidential themed items have been stocked in Poundland stores nationwide, in time for the now-cancelled October trip.
Poundland is asking shoppers to get creative with the range using the dedicated hashtag #PoundlandDumpsTrump – to collectively, as a nation, dump the Trump merchandise.
The £1 merchandise includes: Donald Trump cut-out masks, red ‘Make America Great Again’ caps, red Donald Trump ties, ‘Make American Great Again?’ pencil rubbers, Trump golf balls, Mini American flags, America flag headbands, Mini Donald Trump bobbing head figures, #Trump rosettes and Trump themed photo props.
Poundland trading director, Barry Williams said: “We are asking our customers for help. The range was created ahead of his UK visit, but given this is not happening now, we reckon the only way to sell the products is to encourage shoppers to come up with unusual ways to use it. The range is also perfect for Halloween. Just wait until you see the Donald Trump masks; they’re probably the scariest things we’ve ever sold.”
The full range is available until stocks last.
Poundland operates almost 900 stores in the UK and the Republic of Ireland, offering brands and own brand products. Its 18,000 staff serve over seven million customers every week.
In September 2016, Poundland became part of the Steinhoff International family: an integrated manufacturer and retailer with operations in Europe, Australasia, Africa and the US.