Pimm’s and ice cream prove popular at Waitrose

Waitrose has reported a 5.5% rise in total sales excluding fuel for last week (to Saturday June 24) compared with the same week last year.

The supermarket chain’s IT director Mike Sackman said the warm weather influenced sales in store and online.

He commented: “Customers enjoyed time outdoors with sales of suncare rocketing by 195%. Ice cream sales were up 66% and our Food To Go range had its biggest ever week, with sales up 21%.”

The sunshine also saw shoppers opt for fresh produce. Sales of salads were up 20%, along with salad dressings, which rose 21%.

Mike added that beer, wine and spirits had “another strong week” with sales up 16%. Pimm’s was particularly popular, up 326%, along with ready-to-serve alcoholic drinks, which were up 97%.

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