Housewares Business-to-business magazine for housewares retailers and their suppliers
The Royal Wedding of Prince Harry and Meghan Markle tomorrow (Saturday May 19) is set to spark a feel good factor across the land, as Brits hold street, house and garden parties to celebrate, according to Tesco.
The supermarket chain expects sales of its specially created Royal Wedding cakes, along with traditional party food – and fizz to toast the couple’s health – will soar.
In the week leading up to the Royal Wedding, the retailer predicts it will sell five kilometres of bunting – enough to cover the distance of carriage procession from St. George’s Chapel to Windsor Castle.
The grocery multiple also forecasts also predicts shoppers will buy around 1.5 million packets of scones, nearly 35,000 packs of clotted cream,1 million cream cakes, 6,000 limited edition Royal Wedding cakes, nearly 1.5 million packs of tea, 700,000 jars of jam, more than two million punnets of strawberries, more than three million sausage rolls, nearly 1.5 million Scotch and savoury eggs, two million pork pies, more than eight million cocktail sausages, 15 million bread rolls for burgers and sausages for BBQs (if the weather is hot), nearly 1.5 million tubs of ice cream, nearly three million ice lollies, 500,000 bottles of fizz, 250,000 bottles of Pimms and 700,000 pre-mixed cans of classic cocktails such as Gin and Tonic.
Joe Pothecary, manager of Tesco’s nearby Windsor superstore, said local shoppers have already started stocking up.
He commented: “We know from the last Royal Wedding and the Queen’s Jubilee celebration just how much Brits love a royal celebration. British party classics like pork pies and Scotch eggs, as well as all the ingredients needed for a classic cream tea, are already in high demand.
“And for sports fans there is the added bonus of the FA and Scottish Final cup finals which take place later in the afternoon. So for many, the fun is likely to last into the night.”
Tesco has created a special Victoria sponge, Royal Wedding bouquet and shortbread housed in a commemorative tin to mark the royal occasion.
